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COVID-19 shop local

Shop Local Remains Strong Despite COVID-19

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Consumers Still Prefer to Shop Locally

Prior to the COVID-19 pandemic the shop local movement was gaining steam as more consumers chose to support local retailers and restaurants. Yet it should come as no surprise that COVID-19 has affected the way consumers shop, including their feelings about shopping at local businesses.

While COVID-19 has altered shopping habits, studies show that many consumers still prefer to support local establishments. A recent blog posting on explains the most recent trends in consumer preferences.

The blog, titled How Covid-19 has Changed the Way We Shop Locally, explains four emerging trends resulting from the pandemic:

  • Fear of contacting COVID-19 while shopping
  • New shopping patterns reflect consumer anxiety
  • Shifting spending habits
  • Consumers have changed the items they consider essential

The COVID-19 pandemic has certainly had a negative impact on local businesses as consumers have cut back on spending. And while many local businesses will likely not survive the pandemic, it’s not all doom and gloom.

Support for Local Business Continues

In a recent Nextdoor survey, 72 percent of those surveyed stated they will frequent local businesses more often after the crisis passes. In addition, many are currently showing support by shopping online from local businesses and using the curbside pickup and delivery services offered by local shops and restaurants.

Consumer behavior is backing this up:

  • According to a story on, 68 percent of people reported tipping more than usual at restaurants, at least during the initial stages of the pandemic.
  • Reuters reports that local, small-scale food producers have seen an uptick in sales even though many restaurants have closed.
  • The U.S. Chamber of Commerce states that business is booming for many small businesses that invested in e-commerce solutions.
  • About 49 percent of consumers report they have made purchases to support local small businesses according to the National Retail Federation.

According to Nextdoor, “Consumers see their neighborhood businesses struggle, and they want to help out. Shifting dollars from big-box stores to small businesses is becoming not only popular but on-trend.”

This appears to be a trend with some staying power. About 98 percent of respondents to a Nextdoor survey stated that local businesses make a substantial positive impact on the quality of life in their neighborhoods.

At Miller’s Landing we’re following these trends. We’re creating a new development in Castle Rock, CO, that combines the excitement of a well-designed, pedestrian-friendly town center supported by modern office spaces, a resort hotel and spa, dynamic restaurant and retail options and plenty of open space with stunning views of the Colorado Front Range.

According to input we’ve received from the community on our Neighborland community involvement website, many Castle Rock residents would like to see more unique local restaurants, retail and entertainment options in the community. We’re working to attract local businesses to Miller’s Landing.

Our goal is to create an environment that enhances Castle Rock, a popular and growing community on the I-25 corridor in the south Denver metropolitan region. 

We invite you to join us as we build an exciting future.

Have an Idea? Let Us Know!

Listening to the community remains a top priority at Miller’s Landing, especially as we navigate the rapidly changing markets for hospitality and office users. We look forward to continuing our conversation with you on the next steps for Miller’s Landing.

If you have thoughts or ideas about Miller’s Landing, please share them with us. The Community Share section on the Miller’s Landing website offers a section to share your thoughts with us. We welcome your involvement!

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