From Our Blog

restaurant recovery

Miller’s Landing is following restaurant industry recovery

Share This Article On Social


Restaurants Recovering from Pandemic

For a new multi-use development such as Miller’s Landing, recent data shows the restaurant industry is recovering from the pandemic. Miller’s Landing is a new commercial development in Castle Rock, CO. When completed, it will feature a pedestrian-friendly town center with prime locations for restaurants and retail stores.

Recently, the National Restaurant Federation (NRF) released a report titled, “Trends with Traction” that outlines some of the newest trends in the dining sector. According to the NRF, these trends may change the restaurant industry permanently. 

The trends are included in the NRF’s “State of the Restaurant Industry Mid-Year Report,” which was released in August.

Accelerated Use of Technology

As the pandemic forced many restaurants to close, online ordering skyrocketed. To keep up, many restaurants turned to mobile ordering, and payment technology to keep up with the demand.

The technology, which at one time was regarded as optional, is now expected by consumers. Contactless transaction technology allows customers to use their smart phones to order and pay. The technology helps restaurants deal with the current labor shortage by allowing customers to order food or drinks, and pay their checks without having to interact with a staff member.

To-Go Alcohol Service

In an effort to keep restaurants afloat during the pandemic, many states, including Colorado, passed emergency laws that allow restaurants to sell to-go alcohol. At one point, 39 states allowed to-go alcohol sales.

According to the restaurant association, 89 percent of operators who are allowed to sell to-go alcohol, are doing so.

These measures have been extended in 16 states so far. In Colorado, to-go alcohol sales have been approved for another four years through July 2025. Governor Jared Polis called it a “new normal that’s even better.”

Outdoor Dining

Of the restaurants that expanded their outdoor dining, 90 percent report they plan to continue offering outdoor tables if their jurisdictions allow. As coronavirus variants continue to spread, many customers prefer to use outdoor dining options.

Smaller Menus

During the pandemic, many restaurants cut back on items they offered to account for staff and inventory shortages. These leaner menus may be here to stay.

Applebee’s cut 60 items from its menu, most of which were complex to prepare or weren’t popular. New York City’s upscale Dirt Candy eliminated a 10-course option. It now offers one five-course meal. Simpler menus with fewer options are found to reduce food waste and labor costs.

Ready for the Future

Regardless of the trends, Miller’s Landing is well positioned for the future of dining. Our bicycle and pedestrian-friendly town center will offer prime restaurant locations and a local population eager for more dining options.

In addition to the town center, Miller’s Landing will include attractive multi-family housing, modern office spaces and plenty of open space with views of the Rocky Mountains. Walking and biking paths will give visitors and tenants easy access to downtown Castle Rock and nearby Philip S. Miller Park, a top outdoor recreation area.

About Castle Rock, Colorado

Situated in the south Denver metropolitan area on the I-25 corridor, Castle Rock is a popular and growing community. Located just far enough away from Denver, the town retains its small-town charm yet still offers easy access to Colorado’s two largest cities, Denver to the north and Colorado Springs to the south.

Surrounded by rolling tree- and prairie-covered hills, Castle Rock is a center for outdoor recreation. Located in or around the town are 5,475 acres of designated open space, 44 miles of walking and biking trails (with an additional 50 miles planned) and 400 acres of canyons and buttes for hiking, climbing and exploring in nearby Castlewood Canyon State Park.

Castle Rock is a popular home town with well-educated professionals. It offers a ready-made talent pool for businesses located in the town. 

Let’s Work Together

Join us in creating a vibrant, growing community of good work and good living.

Tell Me More!

Have an Idea? Let Us Know!

Listening to the community remains a top priority at Miller’s Landing, especially as we navigate the rapidly changing markets for hospitality and office users. We look forward to continuing our conversation with you on the next steps for Miller’s Landing.

If you have thoughts or ideas about Miller’s Landing, please share them with us. The Community Share section on the Miller’s Landing website offers a section to share your thoughts with us. We welcome your involvement!

More From Our Blog


Eatertainment Concept Poised to Grow

Basketball and beer, golf and nachos, ping pong and bao buns: entertainment paired with good eats is growing in popularity amongst a wide demographic range. …

Read More →