Basketball and beer, golf and nachos, ping pong and bao buns: entertainment paired with good eats is growing in popularity amongst a wide demographic range. Post-COVID, research reveals that consumers are increasingly ready to dine and mingle and are looking for experiential dining experiences; they may not know it yet, but they are searching for “eatertainment” venues.
What is Eatertainment?
Eatertainment is defined by its combination of restaurant dining and activity. The activity could be games, sports, cooking classes, art…really anything that engages and entertains with the option of dining and drinking too. This novel dining experience is poised for a rebound as consumers crave social connections and hands-on experiences. Mainstream eatertainment venues such as Topgolf and Dave and Busters, cater to adults and families, offering a variety of drinks, appetizers, and entree options coupled with games and fun.
Eatertainment in Denver
While the Denver area is home to mainstream eatertainment venues like Topgolf and Dave and Busters, it is also home to many upscale and unique eatertainment options. The addition of new entertainment sites reflects the growing trend in this category.
The newly launched The Basketball Social House in Centennial riffs on the Top Golf model of pay-to-play while you nosh and swig on craft entrees and drinks.
The Pickleball Food Pub in Westminster boasts one of the “biggest” happy hours in Colorado. The venue’s website mentions over 7,000 registered members, however, anyone can reserve a court, from beginner to novice.
Ace. Eat. Serve in downtown Denver combines modern Asian cuisine with ping pong. A full bar allows pong players to drink and play while they mingle with other players. This family-friendly venue also caters to a wide variety of age ranges.
All three of these local eatertainment examples have one thing in common, they cater to consumers who are looking for more than a typical restaurant experience. Games and competition mixed with fun and food, keep eatertainment establishments hopping throughout the year. Reservations are highly recommended.
Across the United States, eatertainment venues morph into other concepts, driven by consumer demand. An article from The Food Institute referenced the return of the ‘clubstaurant’ in New York City. “These are fun, gimmicky party places that attract groups with large format entrees, dance beat music, and pitchers of cocktails. Revelers go there expecting to mix and mingle with diners at other tables.”
Eatertainment in Castle Rock?
Castle Rock is ripe for eatertainment venues. With a diverse and active population and a growing foodie scene, eatertainments would bring exciting dining options to the area. The Miller’s Landing development could be a great location for the next innovative Colorado eatertainment. Sushi and skeeball, burgers and bingo, kimchi and karaoke…imagination is the only limitation!
Contact us to discuss development options within Miller’s Landing. We’d love to hear about your eatertainment ideas!
ABOUT MILLER’S LANDING
At Miller’s Landing, we’re creating a highly desirable location for new retail stores and restaurants.
Miller’s Landing is a new multi-use development in Castle Rock, CO. Our strategic mid-town site, with easy access to I-25, downtown, and nearby residential developments, makes Miller’s Landing the place to locate your store or restaurant.
When completed, Miller’s Landing will be the nation’s first SmartTown and feature a pedestrian-friendly town square with locations for retail, restaurants, and entertainment venues. In addition, Miller’s Landing will include attractive multi-family housing and modern office spaces.