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digital trends in hospitality

Digital Trends in Hospitality

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Why digital trends in hospitality are more important than ever

Digital transformation is one of the fastest growing trends in the hospitality industry. As guests look for more personalized experiences when they travel, hotels are looking to digital solutions to bring such experiences to life. For hoteliers, this means an ever-changing landscape where it is important for them to stay up-to-date with technology so as to deliver a seamless experience for their guests.

According to TechCrunch, more than half of online bookings are now made online. This article introduces some important digital trends taken from industry leaders that will continue to reshape the hospitality industry in 2018. The hospitality industry will reach $8 billion through the year because of these trendsetters and other disruptors.

At the intersection of hospitality, technology and design are trends that connect three major concepts: guest experience and safety, workforce management, and workspace. Each of these trends plays a critical role in guest safety, guest happiness and productivity of the workforce. This year, we’re seeing more and more focus on work-life balance for hotel employees because businesses are beginning to understand that their most valuable assets – their people – will perform better when their needs outside of the office are being met.

Smart hotel rooms make working and playing easier

Hospitality brands are in the business of creating experiences, and one way to enhance the guest experience is to offer smart amenities. The latest technology is becoming an important part of the guest experience for both leisure and business travelers.

Room automation systems can be integrated with hotel management software, allowing guests to make requests from their tablet or smartphone. Guests can control room temperature, lighting and entertainment from their devices. This helps to reduce energy costs and increase efficiency for staff. It also allows for a more convenient guest experience.

Automated hotel check-in help guests feel safe

While this may seem like a relatively small addition to the hotel experience, automated check-in can have a big impact on guest confidence and safety. With the expectation for safe and contactless travel, hotels are seeking innovative ways to provide their guests with all kinds of amenities, from room service to room cleaning and everything in between.

A few big chains have already implemented automated check-in systems that allow guests to enter their rooms without having to come into contact with anyone at the front desk.

Now, there are companies that are offering services that enable hotels to implement automated check-ins without having to invest in costly software or hardware upgrades. Instead of using key cards, guests will be asked to scan their mobile phones upon entering the hotel property. This allows them to enter their room without needing keys, which can eliminate the need for staff members or other guests coming into contact with each other.

There’s no doubt that the hospitality industry will continue its transformation as we move forward in a post-COVID world. Automated hotel check-in will help ensure that travelers feel comfortable and safe while traveling for business or pleasure.

Blockchain payment options

Cryptocurrency is a digital form of currency that uses encryption techniques to regulate the generation of units and verify transactions. Unlike traditional currencies, cryptocurrency is based on a decentralized system.

As the market for cryptocurrency continues to grow, accepting digital currencies as a form of payment can provide a competitive advantage for your hotel.

Binance, the world’s largest crypto exchange, has partnered with TravelbyBit, a blockchain-based travel booking site. This partnership will allow travelers to spend their crypto at hotels that accept Binance Coin (BNB) as a payment method.

Swiss luxury hotel The Dolder Grand Hotel accepts payment in Bitcoin, Ethereum and Ripple cryptocurrencies. The hotel’s decision to accept cryptocurrency was based on customer demand from guests who wanted to pay for their stay using cryptocurrency.

Offer a Truly Personalized Experience

A recent survey shows that 87% of tourists prefer cooperating with brands offering personalized experiences.

Tourists who use mobile devices do it mainly for practical reasons (i.e. to find information on transport, restaurants, hotels, etc.) “but they also use them to have fun, buy books and consume audiovisual content”, say the authors of the study, which points out that 86% of travelers would like to be informed about promotions via sms or email.

Virtual Reality Tours

Virtual reality is among the most powerful current trends in hospitality. The technology allows hoteliers to offer potential guests a more immersive experience and gives them an idea of what they can expect before booking. The tours also help guests get familiar with the property and their rooms. This ultimately leads to a better stay and less time wasted navigating the property, as well as fewer questions for staff members.

The first hotels to embrace virtual reality were luxury properties, but it has since expanded to many more brands offering tours of guestrooms, suites, common areas, and even entire cities. Guests can explore a hotel through a web browser or with an app downloaded to their mobile device.

Virtual reality tours are particularly useful when selling group functions like weddings or meetings. Hosts can see how their event will look in the space and make decisions on layouts or table settings.

Digital trends in hospitality lead to continuous evolution

As digital technology continues to advance, it will create opportunities both beautiful and functional for the hospitality industry. More companies within the hospitality sector will enhance their existing products with digital technologies, as well as develop new offers for different guest demographics.

Develop your next venture incorporating digital trends in hospitality in Castle Rock, Colorado, at Miller’s Landing

Miller’s Landing is a new mixed-used development in one of the most popular home towns in Colorado. Miller’s Landing will feature a pedestrian and bicycle-friendly town center, modern offices and multi-family housing.

The new development is conveniently located along i25 within driving distance of Denver International Airport and Colorado Springs Airport, making it a convenient place to rest for business and leisure travelers alike. Miller’s Landing is within easy walking and bicycling distance to downtown Castle Rock and nearby Philip S. Miller Park, one of the region’s top outdoor recreation destinations. Miller’s Landing also features large swaths of open space with panoramic views of the Colorado Front Range.

Join us in creating a vibrant, growing community of good work and good living.

Have an Idea? Let Us Know!

Listening to the community remains a top priority at Miller’s Landing, especially as we navigate the rapidly changing markets for hospitality and office users. We look forward to continuing our conversation with you on the next steps for Miller’s Landing.

If you have thoughts or ideas about Miller’s Landing, please share them with us. The Community Share section on the Miller’s Landing website offers a section to share your thoughts with us. We welcome your involvement!

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