Honoring the Castle Rock Community at Miller’s Landing
Over the past few years progressive real estate developers have learned that community involvement is key to the success of a project. It’s a welcome development. In the past, many developers have been hesitant to reach out to the community at large, fearing negative feedback regarding their plans.
At Miller’s Landing we’re taking a different approach. From the start we’ve been committed to community involvement.
Miller’s Landing is a new multi-use commercial real estate development located in Castle Rock, CO. We’re taking what was an abandoned and blighted piece of land that once was the community dump and are transforming it into a modern center to compliment Philip S. Miller Park and downtown. It will include offices, exciting entertainment and retail options, a resort hotel, conference and meeting facilities, a major water feature and expansive areas of open space.
It’s a vital, dynamic development that we believe will enhance the community. Yet to ensure it offers a value to Castle Rock residents we have committed from day one to learn what the community wants and needs. To communicate with our community stakeholders we’re using a social media solution from Neighborland to create a public engagement platform for Miller’s Landing at www.mlinput.com.
Fostering Stakeholder Collaboration
Many real estate developers, civic organizations and government agencies across the country use digital platforms like Neighborland to foster community involvement. It allows us to collaborate with stakeholders and residents and empowers them to help shape this development.
Our Neighborland website includes these sections:
- Home page – Provides the community with background information on Miller’s Landing. It includes our vision and our plans for the future.
- Collaboration – Includes a history of how Miller’s Landing came into existence. It highlights our collaboration with local officials from the Town of Castle Rock and Douglas County to turn what was once an abandoned dump into a vital development.
- Your Ideas – This section allows community members to tell us what they would like to see and do more of in Castle Rock.
- Surveys – We regularly post surveys to learn about what the community needs and prefers, to gather demographic information and to learn about their habits and interests.
- Team – Background information about the development team.
- Frequently Asked Questions – Includes answers to many of the questions we receive from local residents.
We encourage you to visit the site and see for yourself how the community is responding to the site.
A Safe Site for Community Participation
Unlike other social media sites, Neighborland provides a safe site for participants say Sara O’Keefe and Bryan Blakely from Turn Corps. Turn Corps manages the Neighborland social media platform for Miller’s Landing.
“Neighborland is a site for thoughtful community involvement,” says O’Keefe. “It’s purposely built to encourage constructive, civic engagement.”
Blakely agrees, stating that the site is structured for a positive experience and provides a safe space for ideas and input. “It allows those who want to contribute to safely and easily do so,” Blakely says.
Neighborland has a number of built-in controls to keep input civil and on-target. Perhaps most importantly, participants are required to sign up to contribute to the site. This prevents anonymous postings and keeps individuals from dominating the conversation and intimidating other contributors.
Currently, almost 50 percent of participants live in Castle Rock with another 25 percent living in surrounding Douglas County. The remaining 25 percent of participants come from throughout the Denver metropolitan area.
The Neighborland site at http://www.mlinput.com also stays on target with surveys, questions, votes, etc. that all relate to what the community would like to see at Miller’s Landing.
Encouraging Community Involvement
In the time since the Miller’s Landing Neighborland site went online it’s created an encouraging amount of community involvement. To date, the top three ideas from participants for what they’d like to see at Miller’s Landing include:
- Unique retail and entertainment options as opposed to large retail and restaurant chains.
- High-quality restaurants and a live music venue.
- Paths that connect Miller’s Landing with downtown, nearby Philip S. Miller Park and Plum Creek.
Other ideas include the importance of providing more local jobs at Miller’s Landing to reduce commuting, a high-end hotel and well-designed spaces with real character.
Meeting the Needs of our Community
Miller’s Landing will strive to meet these needs. Our plans include space for attractive, unique restaurants, retail and entertainment. We’re including a path that connects Miller’s Landing with downtown and Philip S. Miller Park. And we’re developing space for a world-class resort hotel and conference and meeting spaces.
They’re just the type of features that residents seek and offer real benefit to Castle Rock, a growing community in the South Denver Metro area conveniently located on the I-25 corridor. The town offers small town charm with easy access to big city amenities in nearby Denver along with ample outdoor recreation opportunities.
As real estate developers we’re excited about the community involvements we’ve garnered so far and look forward to continuing our community outreach programs. We invite you to learn more by visiting our Neighborland site and seeing for yourself the types of feedback local residents are providing.